Irene Forte

Group Project Director


Irene Forte is Group Project Director at Rocco Forte Hotels. She is the daughter of Sir Rocco Forte, Founder and Chairman of the group, and the niece of Olga Polizzi, Deputy Chairman and Director of Design.

Irene joined the Rocco Forte Hotels central team in January 2013 as Quality Standards Executive. She was brought in to create Rocco Forte Brand Standards, including a new Service Philosophy and values. These have been established by Irene in all of the Rocco Forte properties since their inception in December 2013. In January 2014, her role expanded to Brand Manager. In 2017, her title changed to Group Project Director. Whilst still overseeing elements of learning and development for the hotels, she now also oversees the Spa and Fitness proposition across the group, as well as other special projects.

Irene was also awarded government funding in 2015 to create a careers and training app for the hospitality industry. Map My Future launched at Rocco Forte Hotels in August 2016 and is now being pushed out to market. Irene was also awarded the 2016 Rising Star Shine Award.

After graduating from Oxford University with a BA in French and Italian, Irene completed a 6-month development programme at Brown’s Hotel, London, concentrating on crucial hotel departments. Prior to this, Irene was Communications Manager at Verdura Resort, Sicily, where she looked after and organised press visits to the resort, creating promotional packages and introducing social media.

Irene is fluent in English, French and Italian and a keen runner, having qualified as semi-professional in the London marathon. She is an ambassador for a number of charities and sits on the committee for the Global Careership Initiative of the Global Wellness Institute.