Established over 400 years ago in Florence, Santa Maria Novella is one of the world’s oldest and most prestigious pharmacies. Founded by monks, today the company has an international reputation for its handmade, cult beauty products.

Hotel Savoy is offering its guests the incredible opportunity to take a private museum tour of Officina Profumo Farmaceutica di Santa Maria Novella at their historic Via della Scala address. Step inside and prepare to be greeted by glittering chandeliers and gilded 18th-century apothecary cabinets full of wonderfully scented soaps, extraordinary fragrances and pampering skincare, all carefully handmade according to ancient recipes.

The museum tour includes several rooms, each of which reveal something about the history of this iconic Florentine company. The Ancient Apothecary’s Shop, now the Erboristeria, was where the pharmacy’s herbal products were sold. The Green Room, an 18th-century reception room, was the place where the pharmacy’s specialities were served. Clients could come here to sip Alkermes liqueur or Elixir of China, both of which were believed to have medicinal powers. Take a look inside the Sacristy, used since the 17th century as a storage room for distilled waters like Rose water, to admire the stunning walls adorned with Gothic frescoes.

In addition, visitors will also have the opportunity to wander around the pharmacy’s former laboratories and storerooms, which house the antique instruments and machinery once used to make Santa Maria Novellas products.

Complimentary tours are available for all suite guests upon request (48 hours in advance). For information and bookings, please call +39 055 2735836 or email concierge.savoy@roccofortehotels.com

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Situato nella magnifica Piazza della Repubblica a Firenze, a brevissima distanza dalla maestosità del Duomo, l'Hotel Savoy è parte integrante della tradizione fiorentina dei grandi palazzi e un invito a scoprire il cuore della città.

Situato nella magnifica Piazza della Repubblica a Firenze, a brevissima distanza dalla maestosità del Duomo, l'Hotel Savoy è parte integrante della tradizione fiorentina dei grandi palazzi e un invito a scoprire il cuore della città.


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Situato nella magnifica Piazza della Repubblica a Firenze, a brevissima distanza dalla maestosità del Duomo, l'Hotel Savoy è parte integrante della tradizione fiorentina dei grandi palazzi e un invito a scoprire il cuore della città.


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2. Events Details

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