Made in Italy
Twenty-five years ago, Sir Rocco Forte and his sister Olga Polizzi joined forces to change the way we see and experience modern luxury. Born into a family that has had hospitality and entrepreneurship at its heart for generations, they had a vision for a new paradigm of hospitality: sophisticated, design-driven hotels, characterised by a unique marriage of British polish and the warmth of a Continental flair.
The family history begins begins in 1911, the year Sir Rocco and Olga’s grandfather made the journey from Monforte, a hamlet in the South of Italy, to just outside Fife in Scotland. Not long after, he founded a café called The Savoy, the first Forte hospitality business. In 2022, a quarter-century on from when Sir Rocco and Olga Polizzi joined forces, the Fortes are looking at a bright—and busy—future. The future honours the past, and the family traditions carry on.