13 November 2018
BROWN’S HOTEL AND BRITISH LUXURY JEWELLER BOODLES TO PARTNER THIS CHRISTMAS
Brown’s Hotel, a Rocco Forte Hotel and British fine jewellery brand Boodles have come together this holiday season to celebrate their shared values of excellence in unrivalled luxury. These two great British brands are linked by more than just their proximity on Albemarle Street in the heart of Mayfair, both are family run and built around a passion for creativity, design, innovation and bespoke service.
Inspired by ideas of travel and magical places, Boodles will present a whimsically festive display throughout the hotel this winter transforming London’s first ever hotel into a spectacular hub for the innumerable celebrations of discerning locals and international travellers alike.
On entering the hotel guests will be welcomed by a snow-laden forest scene crafted by the hotel’s resident florist, Ellie Hartley, and pass beneath a series of suspended, bespoke Boodles hot air balloons guiding them through to the main Christmas tree adorned with further hand-crafted miniature hot air balloons, carrying pale pink Boodles gift boxes, and festive stars, reminiscent of a winter’s night brought to life with twinkling lights.
Beneath the tree an assortment of Boodles gift boxes will be piled which guests of the hotel will receive in exchange for a donation to Brown’s Hotel’s charity of choice, Children with Cancer UK. On Christmas Eve a number will be selected and a number of guests will receive gifts from our neighbouring luxury fashion houses on Bond Street including one winner of an exquisite diamond set pendant from Boodles.
In celebration of the gifting season, Boodles and Brown’s have also designed a Suite Nights with Boodles package. Guests will enjoy a night in a sumptuous suite at Brown’s, an invitation to visit Boodles for a private consultation in order to spend their £500 jewellery gift certificate, a bottle of Ruinart Rosé Champagne and Brown’s mince pies on arrival as well as all suite benefits including a one-way airport transfer, Neck, Back and Shoulder massage during their stay in The Spa at Brown’s and full English breakfast daily.
Available between 1st December 2018 and 7th January 2019, from £2400including Value Added Tax per suite per night (subject to availability).
James Amos, Director of Boodles: “Boodles are delighted to be working with our friends at Brown’s Hotel, our neighbours on Albemarle Street – from fine hospitality to fine jewellery, via two iconic British names – all in the spirit of Christmas”
Stuart Johnson, Managing Director of Brown’s Hotel: “There is a great synergy between Brown’s Hotel and Boodles, these two established Mayfair heritage brands. With values of luxury, family and craftsmanship at the heart of both, it is with great pleasure that we build upon our long standing friendship by partnering for Christmas this year.”
Brown’s Hotel’s sister property in Edinburgh, The Balmoral has also partnered with Scottish jewellery house Hamilton & Inches to celebrate their upcoming collection in Scottish Gold. Working with hotel florists, Planet Flowers, the lobby will be a striking celebration in metallic hues. Having created the hotel’s famous clock mechanic in 1902, Hamilton & Inches has also been commissioned to create a limited edition Balmoral charm that will retail over the festive season and feature in a Christmas turndown service for one of the hotel’s signature suites.
Boodles is the leading British fine jeweller whose reputation has been built on the company’s innovative design, quality and exceptional customer relationships.
Boodles flagship showroom can be found on London’s Bond Street with four additional London shops, including a boutique in Harrods Fine Jewellery Hall and The Savoy Hotel. Three further stores can be found in the North of England with one in Dublin.
Founded in 1798, the business has remained a family company and is now run by brothers Nicholas and Michael Wainwright, together with the next generation of the family, Jody Wainwright and James Amos.
ROCCO FORTE HOTELS
Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a collection of 11 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas.
Rocco Forte Hotels comprises: Hotel de Russie, Rome; Hotel Savoy, Florence; Verdura Resort, Sicily; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Hotel Amigo, Brussels; Hotel Astoria, St Petersburg; Assila Hotel, Jeddah. Future openings: Rome in 2018, Shanghai in 2019
For further press information from Brown’s Hotel, please contact:
Hannah Lambert, PR Manager
+44 (0)20 7518 4169
Brown’s Hotel, Albemarle Street, Mayfair, London, W1S 4BP
Tel: +44 (0)20 7493 6020
For all enquiries for Boodles please contact:
Emily Bull, Head of Communications
Tel: +44 (0) 20 7647 1348