19 May 2017
AVENUE OF STYLE. AN EXCLUSIVE JOURNEY INTO THE HEART OF LUXURY FASHION IN ROME
Rome, 17 May 2017 - Hotel de Russie, a Rocco Forte hotel in Rome, is delighted to announce the launch of “AVENUE OF STYLE”, the VIP experience created especially for our valued guests. Thanks to an exclusive partnership with eleven internationally renowned Italian brands, Hotel de Russie takes its guests inside the heart of fashion creativity with behind the scenes access to some of the best boutiques in the city.
Divided into three categories, For Her, For Him, and Jewels, “AVENUE OF STYLE” is an exclusive backstage pass that allows guests to discover the history and secrets behind the fashion houses of Rome. Guests can indulge in personalised experiences and unique access to high-end services provided exclusively for Hotel de Russie by the most well-known international brands.
From the discovery of the brands’ histories through their hidden jewels and treasures, to the creation of bespoke goods with personalised guides who will unveil the secrets behind their manufacturing; from a sensorial journey through exclusively designed fragrances and a gentle shaving ritual with expert barbers, to a private visit of fashion ateliers to discover all the steps leading to garment creation, and original styling sessions hosted by experts, our guests can explore the world of Roman fashion with exceptional insider guides.
The name, “AVENUE OF STYLE”, reflects the vibrant soul of Hotel de Russie, which has been at the centre of Roman life for hundreds of years. Hotel de Russie owes its glamour to its exquisite design, fascinating history, illustrious guests, world travellers and renowned artists that have enjoyed memorable days at the hotel, enjoying the unique atmosphere of the Piazzetta Valadier. The hotel is simultaneously the stylish venue ‘to be seen’ when in Rome and the first place to start your journey through the most fashionable avenues of the city.
Thanks to its perfect location, the hotel embraces fashion, art and culture from via del Babuino, Via Margutta to via dei Condotti, Piazza di Spagna and Via Borgognona. The district has also been the setting of numerous films and novels and the celebrated streets are among the most sought-after destinations for fashionistas of the world.
Thanks to Acqua di Parma, Giorgio Armani, Bottega Veneta, Brioni, Bulgari, Damiani, Fendi, Pomellato, Valentino, Vhernier, Ermenegildo Zegna who have been part of the creation of the “AVENUE OF STYLE” enhancing the stay of our guests with their exclusive experiences.
From May 2017, upon arrival our guests will receive a special booklet with all the details, including the “AVENUE OF STYLE” card to access the world-class experiences.
- Ends –
Hotel de Russie – Rome
Hotel Savoy – Florence
Tel +39 06 32 88 88 43
Notes to Editors
Hotel de Russie
Part of Rocco Forte Hotels, the Hotel de Russie is a luxury five-star hotel located in the heart of the beautiful city of Rome between the Spanish Steps and Piazza del Popolo on the Via del Babuino. The hotel is within easy walking distance of Rome's key attractions, fashion houses and Via Condotti. The Vatican City, with St Peter's and the Sistine Chapel, is just a ten-minute walk from the Hotel de Russie while Piazza Navona and the Trevi Fountain are also within easy access. The most unique luxury hotel in Rome, Hotel de Russie provides a stunning feature - extensive, terraced gardens, the “Secret Garden”, so called because it is hidden behind the building which overlooks Via del Babuino, and provides a tranquil oasis amidst the bustle of central Rome where you can dine alfresco at “Le Jardin de Russie” Restaurant or enjoy a peaceful stroll.
Rocco Forte Hotels
Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a family of 10 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas.
Rocco Forte Hotels comprises: Hotel de Russie, Rome; Hotel Savoy, Florence; Verdura Resort, Sicily; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Hotel Amigo, Brussels; Hotel Astoria, St Petersburg.
Future opening: Jeddah in 2016, Rome in 2018, Shanghai in 2018
Rosie O’Brien, Group Communications Director
Rocco Forte Hotels