30 March 2018
HOTEL SAVOY, A ROCCO FORTE HOTEL IN FLORENCE, REOPENS ITS DOORS AFTER AN EXTENSIVE RENOVATION PROJECT
Rocco Forte Hotels celebrates the “renaissance” of Hotel Savoy with the unveiling of its beautifully refurbished Florentine hotel, found in the heart of the city. After undergoing 6 months of painstaking renovation, the prestigious hotel, built 125 years ago in 1893, officially reopens its doors on April 13th 2018.
Director of Design, Olga Polizzi, has enhanced the timeless elegance of Hotel Savoy, using contemporary themes, hints of the Renaissance and the very best artisans. Therefore, it doesn’t come as a surprise that world renowned Florentine fashion house, Emilio Pucci, has collaborated on the project, bringing the very essence of Italian design into the hotel. Laudomia Pucci, Image Director of the brand, has teamed up with Olga Polizzi to create a unique ambiance.
The collaboration starts with Emilio Pucci producing an exclusive scarf for the Rocco Forte Hotel Savoy. The architectural décor of the historical Piazza della Repubblica, which the hotel overlooks, is redesigned in a typical Pucci way and features an appearance of the Duomo of Brunelleschi. The unique silk scarves, in two colour varieties; bright pink and turquoise blue, are encased on glass table tops, becoming the key decorative element to fill the terrace restaurant, where the benches exude warm Italian colours of the Mediterranean.
The hotel entrance and lobby have been reinstated to their original grandeur, with a five-meter-high corniced ceiling and two new large reception desks which incorporate caryatid putti on the four corners, representing the four seasons and the ‘fleur de Lis’ - the emblem of the city. The fluid and mostly white space is punctuated with Pucci accents and colourful art and design elements, including paintings by Luca Pignatelli.
The Pucci touch continues throughout the lobby where the print has been carried over on cushions that decorate the sumptuous sofas in a strong solid statement of black and fucsia, whilst two armchairs undergo the ultimate Pucci treatment through a velvet flower print
that merges renaissance motifs with a pop art spirit. The modern and sophisticated look of the hotel lobby is completed with a hand tufted rug featuring the iconic “Lamborghini” print from the Emilio Pucci Archives in nuances of pinks, greys, white and black.
In addition to the public spaces, Olga Polizzi has also created a completely new look for the guest rooms and suites. By reducing the number from 102 to 80, many of them have been completely restructured and have increased in size to offer guests a more luxurious and spacious experience: the Junior Suites, the Grand View Suites and the new impressive Duomo Presidential Suite that occupies its own wing with splendid views of Brunelleschi’s stunning Dome. Furthermore, on the 5th floor lies the unique, two story suite with a panoramic view of the roof tops of Florence.
Each of the rooms and suites has been designed to give a sense of calm and freshness and the tranquil tones used, combined with the luxurious fabrics in a mix of materials, create a predominantly Italian feel, mirroring the essence of Rocco Forte.
Exclusively designed Il Bronzetto tables, chairs, mirrors and pieces from Chelini Firenze workshop, combined with C&C Milano materials, give Hotel Savoy a uniquely Italian flavour. Olga Polizzi says, “It is wonderful to see how many craftsmen still work and create their masterpieces in the centre of Florence. We commissioned many artisans from the city, a lovely experience which I hope will make the hotel feel truly Florentine.”
Laudomia Pucci said: “Envisioning this unique project with Hotel Savoy meant working closely with Olga and it’s been a wonderful treat. For the very first time in hospitality and in the Emilio Pucci history, we have translated the creativity, which this city inspires by merging the elegance of the Savoy with the vibrancy and sophistication that is embedded in the Pucci codes and in the city of Florence itself, adding Pucci touches in the lobby and restaurant area of the Hotel."
Following this significant renovation project, Hotel Savoy begins a new chapter in its history as renovated expression of luxury hospitality. The Florentine gem of Rocco Forte Hotels repositions itself as a landmark for 21st century travellers in Florence, a worldwide destination with a vibrant contemporary scene and birthplace of Italian fashion.
Claudia Porrello, Communications & Marketing Manager
Hotel Savoy – Firenze, Tel. +39 055 2302 188
Rosie O’Brien, Group Communications Director
Rocco Forte Hotels
Rocco Forte Hotels
Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a family of 10 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service, ensuring guests experience the best of each city and its surrounding areas. Rocco Forte Hotels includes: Hotel de Russie, Rome; Hotel Savoy, Florence; Verdura Resort, Sicily; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Hotel Amigo, Brussels; Hotel Astoria and St Petersburg. Upcoming opening: Rome in 2018, Shanghai in 2018