08 September 2016

Press Release


Rocco Forte Hotels is pleased to announce a collaboration with Back Label, the luxury Italian clothing  brand that uses nourishing organic materials to nurture the skin. Rocco Forte Hotels and Back Label have worked together to create a bespoke sportswear collection, that not only provides support and comfort whilst excercising, but also uses natural materials that actively benefit the skin.

The collaboration comes as part of Rocco Forte Spas, the recently launched brand wide spa proposition developed by Irene Forte, Brand Manager and daughter of Sir Rocco Forte. Rocco Forte Spas came from the desire to find wellbeing in every environment, and therefore has four components that combine treatments with beauty products, fitness and food, to create an all encompassing offering.

Rocco Forte Fitness is part of Rocco Forte Spas dedicated to providing an innovative approach to fitness, with the most cutting-edge gadgets and equipment, working with professional trainers for support, ensuring a complete approach. This includes specially selected fitness brands, such as Back Label.

Handcrafted in Italy, Back Label creates clothing from the finest raw materials and precious elements such as milk protein, seaweed, bamboo and silk, organic cotton, cashmere and eucalyptus. The Back Label philosophy is to translate natural materials of the highest quality into fabrics, to ensure that the skin benefits from wearing the clothes, realising the power and beauty of the natural product to nourish the skin. Back Label matches the ethos of Rocco Forte Spas, helping nourish the body both inside and out.

The exclusive collection for Rocco Forte Spas uses a revolutionary Egyptian Mercerized Cotton, that contails only 20% Elastane. The ‘Performance Cotton’ yarn undergoes additional workmanship that ensures every impurity is taken away. The complete process of making the clothes takes place in Italy, from yarn to the final cut and stitch, following Back Label’s dedication to excellence and environmental awareness.   

Styles available will vary from t shirts, racer-backs and strappy tops, to leggings, cut offs and shorts, suitable for a wide range of activities. Be it a morning yoga session on the beach at Verdura Resort, Sicily, or a jog through the historical sites of Rome when visiting Hotel de Russie, Back Label for Rocco Forte Fitness has created a unique and transforming exercise wear with the highest quality materials, to ensure the skin is looked after as well as the body when working out.

The collection will be available to buy in each Rocco Forte spa from September 2016.

Rocco Forte Hotels

Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a family of 10 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas.

Rocco Forte Hotels comprises: Hotel de Russie, Rome; Hotel Savoy, Florence; Verdura Resort, Sicily; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Hotel Amigo, Brussels; Hotel Astoria, St Petersburg.

Future opening: Jeddah in 2016, Shanghai in 2018


Media Enquiries:

Rosie O’Brien, Group Communications Director

Rocco Forte Hotels

Email: robrien@roccofortehotels.com