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01 июня 2015



Munich, June 2015 – Munich’s beer gardens are a true Bavarian institution, existing for over 200 years. To celebrate this tradition, The Charles Hotel, a Rocco Forte Hotel, has created an exclusive experience, allowing its guests savour the variety of the city’s beer gardens in style.

Prior to a decree by King Maximilian I of Bavaria in 1812, Munich’s breweries adhered to a strict 16th century laws, prohibiting retail sales of beer outside any of the city’s beer cellars. With the King granting the brewers permission to sell their beer on the spot, a Bavarian tradition was born.

While in the winter, ice cut from the frozen rivers kept the beer cool, in the summer the ingenious brewers of Munich covered the ground with a thick layer of gravel and planted chestnut trees above their cellars, thus protecting their storage rooms from the heat. These leafy areas soon became popular with the locals who would often be seen enjoying their newly purchased beers while seeking shade under the trees; a custom now firmly established as a trademark of Bavaria’s relaxed lifestyle.

Guests of The Charles Hotel can sample some of this famous ‘Gemütlichkeit’, starting with a visit of Munich’s new Beer & Oktoberfest Museum, housed in the city’s oldest residential building. Guests will also be provided with a bicycle throughout their stay, perfect for discovering the city and stopping off at one of the city’s many beer gardens for a refreshing drink.

With over 100 beer gardens to choose from, from the lake-side ‘Seehaus’ in the vast ‘Englischer Garten’, to the ‘Kloster Andechs’ located by the Benedictine Monastry in Heiliger Berg to the ‘Hirschgarten’, a hidden gem loved by the inhabitants of Munich, there are plenty of places to join in with the locals.

While in 1812 the King allowed the sale of beer, in order to protect the local inns and restaurants, the breweries were prohibited from selling any food other than bread. Undeterred, patrons brought their own food, often an elaborate picnic. These days food is widely sold, but packing up a picnic basket has firmly been established as part of the Bavarian beer garden experience.

Guests of the Charles Hotel can enjoy their own picnic basket complete table cloth and filled with local delicacies such as Leberkäse meatloaf, white radishes, Bavarian Sausage Salad and Obatzda, a traditional soft cheese and beer dip.  

But it is not only the beer gardens which are worth the trip to Munich. There are an abundance of  summer events in Munich, such as the famous Oktoberfest in September. Other highlights include the Open Air Classical Concerts on the Odeonsplatz or the Tollwood Festival at Olympia Park and the Cook’s Ball, an early morning ball at the Chinese Tower in the English Garden in July.

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The Charles Hotel
The Charles Hotel, the „Münchner Kindl“ of the Rocco Forte Hotels, is the latest 5-star superior hotel in Munich with modern design. Located in a unique position between the Old Botanical Garden, the Karlsplatz as well as the Königsplatz, the Hotel is the ideal starting point for business and private travellers. Built in 2007, the award-winning Hotel has 160 guestrooms and suites, which are amongst the largest in Munich with a minimum size of 40 square meters. Olga Polizzi, sister of Sir Rocco Forte, is responsible for the interior design.

Press Contact The Charles Hotel:
Nicole Hüsken
Public Relations Manager
The Charles Hotel
Sophienstr. 28
80333 München
Tel.: +49 89 544 555 1440
E-Mail: nhuesken@roccofortehotels.com

Rocco Forte Hotels

Rocco Forte Hotels is a family of 10 individual hotels and resorts. Each property has a unique style, reflecting its nationality and location, but all share Rocco Forte Hotels’ trademark attention to detail, high quality and immaculate service. Established by Sir Rocco Forte in 1996, Rocco Forte Hotels comprises: Hotel de Russie, Rome; Hotel Savoy, Florence; The Balmoral, Edinburgh; Hotel Astoria, St Petersburg; Hotel Amigo, Brussels; Brown’s Hotel, London; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; The Charles Hotel, Munich; Verdura Resort, Sicily.

Future opening: Jeddah


Media Enquiries:

Rosie O’Brien, Group Public Relations Manager
Rocco Forte Hotels
E-Mail: pressinformation@roccofortehotels.com