London is a city that is constantly reinventing itself while taking pride in its place as one of the great cultural treasure troves of the world. Here is the place to gaze at romantic portraits by Reynolds and Gainsborough at The Wallace Collection before being inspired and challenged by contemporary greats such as Tracy Emin and Damian Hurst at Tate Modern. Each hour brings a new icon to discover, delve into the world of royalty in the medieval chambers of The Tower of London (properly called The White Tower) and splendid Kensington Palace alongside crowning place of kings, Westminster Abbey. There are also plenty of hidden gems, from the frozen-in-time Dennis Sever’s House in colourful Shoreditch to the Freud Museum in verdant Hampstead, where you can gaze upon the famous couch of the world-renowned founder of psychoanalysis. As a guest at Brown’s Hotel, experienced curated tours to feel like a local. Discover the secrets of Jack the Ripper and other Victorian mysteries, visit the favourite shops of royalty and get lost in some of the greatest gardens in the world.