Why nostalgia is the new luxury at Brown’s Hotel
As the world turns ever faster, the more we crave moments that feel timeless. In an age of novelty, amid the noise of constant ‘connection’ and the short-lived churn of the new, many are choosing something rare: nostalgia. Comfort is found in the familiar, meaning in memory, and beauty in places that feel lived-in. Nostalgia has emerged as the new expression of luxury, not as a retreat into the past, but rather a graceful refusal to let its traditions and heritage fade away.