This is what makes Oktoberfest an unforgettable experience! In exclusive collaboration with the Munich-based traditional costume designer and owner of Dirndl Liebe, Sarah Tack, The Charles Hotel, a Rocco Forte hotel, is offering its guests a very special arrangement.
The established Dirndl designer, who is also a familiar face on German television, will reveal the secrets of her work exclusively for the guests of The Charles Hotel and will give them an exceptional insight into her creative workshop and the production of traditional costumes. “When choosing the materials and creating the costumes, it is important to me that they are of excellent quality and have a certain X factor. All of the exceptional unique pieces produced by Dirndl Liebe are lovingly crafted by hand. These standards of quality and this passion are also of the utmost importance at The Charles Hotel, so I am particularly proud to be involved in this long-standing collaboration,” Sarah Tack enthuses.
The special day begins with a delicious breakfast in one of the luxurious suites. Next, Sarah Tack will greet the Dirndl enthusiast in the lobby and accompany them in a Sixt limousine to her production facility, which has never before opened its doors to the public. After an extensive tour and many interesting details about the secrets of Dirndl Liebe’s success, the evolution of the design, the latest trends and plenty of exciting stories, the journey continues through Bavaria’s beautiful landscape to Sarah Tack’s lovingly designed shop in Brienner Straße. Here a fantastic selection of up to 170 unique Dirndl dresses await the guest, which are entirely made using premium, hand-picked materials. After a professional style consultation, there will be nothing left to stop you choosing your perfect Dirndl. A wealth of blouses, aprons, petticoats and accessories including jewellery and head-dresses complete the unique outfit. You will then return to Sophia's Terrace at The Charles Hotel in your new dirndl, where a glass of champagne and some little edible treats await to help you enjoy a relaxing end to an otherwise exciting day.
The next day will be devoted to making the perfect Oktoberfest appearance. After a beauty treatment in The Charles Spa, stylists Yvonne Kaspar and Susanne Hirsch will look after applying the suitable make-up and Wiesn braided hairstyle. With this look and your newly crafted Dirndl, nothing can stop you revelling in an unforgettable day at the largest carnival in the world, which is only moments from The Charles Hotel.
This “money can’t buy” experience includes:
3-night stay in a luxurious suite including Rocco Forte Suite
Experience and breakfast in the suite or in Sophia’s Restaurant for two people plus Dirndl Experience for one person
A whole day with Dirndl designer Sarah Tack, including limousine service
Champagne and edible treats in Sophia’s Bar
A unique Dirndl dress
60-minute beauty treatment in The Charles Spa
Make-up and Wiesn hair braiding for one person
Price from € 12330 (with Dirndl experience for 1 person)
Price from € 14160 (with Dirndl experience for 2 people in a suite)
Reservations at reservations.charles@roccofortehotels.com, by telephone +49-89-544 555 1430
The festive season brings its own kind of sparkle - a flurry of celebrations, feasts, and time with those who matter most. To make gifting simple, we’ve curated a selection of bespoke experiences to delight everyone on your list. From candlelit dinners and Italian wine tastings to tranquil spa escapes and moments devoted to yourself, each experience thoughtfully crafted to offer moments of joy.
In a time when beauty shaped every facet of life — from the curve of a staircase to the vivid bloom of a painted iris — Italy’s Stile Liberty captured the optimism of a new century. Across Europe in the late 19th century, the Belle Époque blurred the line between art and the everyday, celebrating craftsmanship, elegance, and expressive freedom. Now, a new cultural itinerary, From Mucha to Florio, traces that movement between Hotel de la Ville in Rome and Villa Igiea in Palermo, two different cities, two glorious expressions of the same artistic impulse.
Preparations were in full swing at the North Pole - ribbons tied, sleigh bells polished, and lists checked twice - yet Father Christmas kindly agreed to pause his busy schedule for an interview. We met him at SCOTCH at The Balmoral, just as the famous clocktower struck 12:03 - it stands watch over Waverley Station, running three minutes fast, so no one ever misses a train. Settled into a deep armchair with a favourite dram in hand, he shared his most treasured places to pause, indulge and unwind across Europe every festive season.
