A city’s style says a great deal about its character. Whether bold and flamboyant, or more subtle and reserved. In every case, fashion provides a tangible connection to a place and can be one of the most vivid and lasting impressions to carry home.
Across Europe, Rocco Forte Hotels has cultivated close partnerships with ateliers, boutiques and tastemakers ensuring behind-the-scenes access for guests. Meet the makers, discover the artistry behind every stitch or step into members-only salons, all made possible through our expert concierge teams.
A quintessential guide to craftsmanship at Brown’s Hotel, London
London style remains as nuanced as the city itself, from the impeccable tailoring of Savile Row to the irreverence of its punk past. In the heart of Mayfair, Brown’s Hotel connects guests to the more refined side of this sartorial world.
A private visit to Huntsman, Savile Row’s storied tailoring house, reveals a legacy dating back to 1849. After a tour of its historic atelier, guests enjoy a personal appointment in the members-only Club Room, browsing a pre-curated selection of pieces.
A stone’s throw away, Knatchbull represents a modern revolution: Savile Row’s first tailor exclusively for women. Here, guests can meet with a dedicated stylist in total privacy, enjoying uninterrupted access to the ready-to-wear collection. Purchases can be delivered directly to their suite, with post-appointment fittings and follow-ups included.
Finding eternal inspiration with Hotel de la Ville, Rome
Rome has always dressed with a quiet confidence. On any given morning, the clean cut of a gentleman’s suit or the freshly-pressed coat draped over the shoulders of a passerby tells the story of a city where detail matters.
Guests of Hotel de la Ville are invited to a private experience at Rinascente, Rome’s landmark eight-storey department store near the Trevi Fountain. A personal stylist leads the way, with a €200 gift voucher included and seamless service—from tax refunds to purchases delivered to their suite.
Beyond fashion, your clients are granted exclusive access to tour the 2000-year-old Aqua Virgo aqueduct, hidden beneath the store, with a private guide.
Celebrating avant-garde heritage with Hotel Amigo, Brussels
Whilst the city of Brussels may not flaunt its fashion credentials quite as overtly as its neighbours, its innovative spirit has been nurtured by visionaries who favoured independence and artistry over spectacle.
At the centre of this movement stands STIJL, the boutique founded by Sonja Noël in the 1980s. For over four decades it has championed Belgian designers, many of whom went on to international acclaim such as Dries van Noten and Ann Demeulemeester. Guests of Hotel Amigo can arrange an exclusive styling session with Noël herself, exploring her carefully curated collection, alongside her insight into Belgium’s evolving fashion identity.
Until early 2026, this experience can be paired with a private tour of the Fashion & Lace Museum’s retrospective, 40+ Years of STIJL, guided by Noël - a rare opportunity to explore the country’s fashion history from the woman who shaped its course.
Style that sparks joy with The Charles Hotel, Munich
The Bavarian capital is often associated with discretion when it comes to style—classic, polished, and understated. Yet it would appear that the city also harbours a bolder side, where fashion becomes a joyful act of self-expression. This spirit is captured at Edem Chambre Privée, the loft-style showroom in Munich’s Old Town created by stylist Edem Adobaya, formerly Fashion Director at Giorgio Armani.
Adobaya’s ethos is simple: “forget the rules—if you like it, wear it”. Guests of The Charles Hotel can discover his curated collection during a private appointment, exploring silhouettes and designs that stand apart from the city’s traditional aesthetic. For ease, the concierge can also arrange for Adobaya to bring a personalised selection directly to a guest’s suite, even on Sundays, when many of Munich’s shops are closed.
With Rocco Forte Hotels, your clients are granted rare access to its most authentic expressions, through the people defining fashion today.
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