FABULOUS FLORENCE BY LAUDOMIA PUCCI

Florentine fashion royalty, Laudomia Pucci, measures up a city of majestic museums, fabulous fashion and floral magic.

Start with something special
At our headquarters in Palazzo Pucci, in Via di Pucci, we can organize VIP appointments where guests can be talked through the latest collection as well as having a special tour. We can also grant access to the archives, and provide a unique VIP service.

Then discover new talent
I go to Luisa Via Roma for shopping. It is a fashion concept store and a great discoverer of new talent. It is luxury and contemporary at once, with everything from fashion and jewelry to skateboards!

Before indulging another passion
For a snack I love the truffle sandwiches at Procacci, just off the Piazza Della Repubblica. You can have them with tomato juice, they are just exceptional. Procacci is known by every Florentine. Camillo, on Borgo San Jacopo, is a Sunday lunch must. I love the spaghetti bottarga and the fried mozzarella. It is quite rich food, afterwards you have to go jogging in the hills!

Then sample the culture of majestic Florence
The Museum of the Opera del Duomo is just one of the most beautiful places, with incredible religious art in a modern setting. It is very important to go there.

And to end? How about a little magic
I strongly recommend Sebastian, the flower magician of Florence. He has a store at Hotel Savoy, my favorite hotel in Florence. He is a real genius.

You may also like

Coastal modernism, Sicilian Style: New Suites at Verdura Resort

Verdura Resort has always drawn its character from its surroundings – the wide sweep of Sicily's south-western coastline, the olive groves and macchia mediterranea stretching back from the shore, the quality of a landscape that shifts hour by hour with the sun. When Paolo Moschino and Philip Vergeylen, working closely with Olga Polizzi, began designing the resort's new collection of sea-facing suites and rooms, that relationship between interior and place was where they started.

Exploring the Baroque Splendour of Southern Italy

To understand Baroque, you have to understand its ambition. To fully appreciate it, you have to go to southern Italy. Emerging from the Counter-Reformation in early 17th-century Italy, the movement harnessed drama, ornamentation and light in service of devotion – art designed to engage the senses as much as the intellect.

The Language of Flowers: Inside our Suites

Every suite is, in some sense, a portrait of where it stands, grounded in the history, the stories, the particular light of its city. At Hotel de Russie in Rome, the Valadier Suite takes its name and its lush colour palette from the architect who designed the hotel's own Secret Garden; at Hotel Amigo in Brussels, the Tintin Suite pays tribute to Belgium's most beloved cultural hero. The floristry follows the same instinct.