OPENING DOORS – THE ROLE OF A CONCIERGE IN A DIGITAL WORLD

The rise of smart technology, apps and online travel guides has seen a decrease in demand for the hotel concierge, but we’ve curated some of the elements which make these dedicated personalities irreplaceable.

 

Discretion and etiquette
In dealing with high-profile personalities, a concierge is key to arranging discreet entrances, exits and transfers. For those traveling on business and unfamiliar with local customs, the concierge can assist in navigating social codes, nuances and regional etiquette.

 

“I’ve often arranged for VIP entrances and exits, within the hotel and at popular sites. I had the Colosseum stay open an extra 2 hours after closing for a very important guest... And I once snuck a very famous American actor out of the hotel, hidden in my car under my dog's blanket!”
Alexandra Sardo, Head Concierge at Hotel de la Ville

 

Access and reservations
A concierge is the difference between a generic experience and an exceptional one. From their coveted black book of connections, a concierge is able to offer privileged access to key landmarks; behind-the-scenes tours of local palaces, halls or theatres; last-minute tickets to sold-out shows; and introductions to prestigious personages.

 

“Thanks to a special relationship with Brussels Town Hall, I can help guests get access to exclusive areas overlooking the Grand Place, not usually open to the public.”
Marc Neuville, Head Concierge at Hotel Amigo

 

Insight and recommendations
A concierge is also a great first-hand source of knowledge about cultural activities and attractions. A website might tell you what’s on at the theatre, but your concierge will have seen the show, know when to catch the best performance and where to sit for the best view. Unlike a website or app, our concierges are always up to date. If there’s something you need to know about a local exhibition, attraction, restaurant or holiday, they’re your first port of call.

 

“Not only am I able to procure tickets for sold-out shows - even at very short notice - I am always more than delighted to recommend an opera, theatre performance or exhibition to suit your tastes.”
Christian Blauwart, Concierge at Hotel Amigo

 

Problem solving
Our concierges do what they do because they believe in making your stay a pleasure, and that means keeping things seamless. Whether you’ve lost an item or document, your flights have been cancelled, you urgently need something that’s tricky to procure or plans have changed last-minute, your experienced concierge will stop at nothing to sort it out, assisting you with any bureaucracy along the way.

 

“A royal's luggage was misplaced en route from London to Paris via the Eurostar. The bags ended up being sent to Brussels instead of his final destination, Paris. He needed them urgently, so we arranged for someone to collect them from London (sent from Brussels) and drive them overnight to him in Paris.”
David Young, Head Concierge at Brown’s Hotel

 

Celebration and personalisation
From romantic proposals to birthday surprises, special itineraries to delight fans of particular architectural, operatic, historic or culinary movements, don’t hesitate to reach out to your concierge. However niche your request, there’s always a way to exceed expectations, often with the assistance of local businesses or insider contacts.

 

“I once arranged for a small airplane to pass in front of the seafront restaurant where a couple was having lunch. The airplane was trailing a sign saying "Lucy, will you marry me?"... I do hope she said yes!”
Alexandra Sardo, Head Concierge at Hotel de la Ville

 

“We once had a guest who was both a dedicated historian and military enthusiast. For him, we arranged a day tour by private jet to Normandy.”
David Young, Head Concierge at Brown’s Hotel


You may also like

Why nostalgia is the new luxury at Brown’s Hotel

As the world turns ever faster, the more we crave moments that feel timeless. In an age of novelty, amid the noise of constant ‘connection’ and the short-lived churn of the new, many are choosing something rare: nostalgia. Comfort is found in the familiar, meaning in memory, and beauty in places that feel lived-in. Nostalgia has emerged as the new expression of luxury, not as a retreat into the past, but rather a graceful refusal to let its traditions and heritage fade away.

Made in Italy

In a city with a legacy like Florence, it is only natural for inspiration to take root. And alongside the bigger, global brands, small artisans flourish through their innate ability to tailor their ideas to an individual’s taste and dreams.

Pet Friendly Stays - Our Canine Concierge

For many, dogs are part of the family, and their place is with us - even when we travel. In some of Europe’s most beautiful cities, our hotels extend a warm welcome to your four-legged friends, with thoughtful touches in-room, friendly spaces to ‘paws’ together, and a concierge ready with tips for the best local walks. From shaded parks to riverside trails and neighbourhood cafés that set out water bowls at the door, every detail is designed to make them feel as at home as you do.