There are few more extraordinary ways to explore the unbelievable beauty of Tuscany than behind the wheel of a top-of-the-range Ferrari. Perfect for motoring enthusiasts, Hotel Savoy is offering guests the driving experience of a lifetime with a bespoke, individually tailored Ferrari road trip. Simply pick your vehicle of choice (perhaps the Ferrari 488 Spider, a Ferrari Portofino or the Ferrari California Turbo?) and set off on one of these unforgettable Tuscan road trips.
The enchantment of the Chianti region
This captivating circular route will allow you to truly explore the spectacular beauty and incredible culture of Chianti. This region is famous for its award-winning vineyards and delicious produce, and guests will have the opportunity to enjoy a tasting at a renowned Chianti winery as well as a tempting selection of local delicacies at a picturesque Tuscan village. Lunch is served at your choice of venue—whether that’s a traditional trattoria, Michelin starred restaurant or an idyllic al fresco picnic.
The myth: Maranello
Maranello is home to the Ferrari Museum, and motoring fans can make their own special pilgrimage courtesy of this unbelievably scenic driving route. You’ll wend your way through the famous Passo della Futa, which stretches over the Apennine mountains between Tuscany and Emilia Romagna and climbs up to 903 metres, before passing by Bologna to arrive at Maranello’s Ferrari Museum.
VIP experience in Siena
Just over an hour’s drive from Hotel Savoy, experience the magic of Siena in extraordinary style. Motor through the Tuscan hills, taking in the scenery and natural beauty as you go, enjoying an authentic cup of Italian coffee en route before arriving in Siena. Park up and take a stroll around this ancient city, stopping for lunch overlooking the iconic Piazza del Campo.
From Florence to Rome
Experience two of Italy’s most romantic and inspiring cities courtesy of this exceptional road trip. Your journey will begin at Hotel Savoy in Florence, where you’ll pick up your Ferrari and make your way through the Tuscan countryside. Drivers will have a chance to test out the famous Mille Miglia racing route, before heading onwards to Rome.
To book one of these beautiful Tuscan road trips, email reservations.savoy@roccofortehotels.com or call +39 06 32 888 930.
Vivacious, glamorous, powerful. Few figures encapsulate the effortless grandeur of the Belle Époque quite like Donna Franca, our Sicilian muse. Famed for her petite frame, thick dark hair and an exquisite fashion sense that has endured for over a century, Franca was the epitome of an era that placed beauty and high fashion at its forefront.
The festive season brings its own kind of sparkle - a flurry of celebrations, feasts, and time with those who matter most. To make gifting simple, we’ve curated a selection of bespoke experiences to delight everyone on your list. From candlelit dinners and Italian wine tastings to tranquil spa escapes and moments devoted to yourself, each experience thoughtfully crafted to offer moments of joy.
In a time when beauty shaped every facet of life — from the curve of a staircase to the vivid bloom of a painted iris — Italy’s Stile Liberty captured the optimism of a new century. Across Europe in the late 19th century, the Belle Époque blurred the line between art and the everyday, celebrating craftsmanship, elegance, and expressive freedom. Now, a new cultural itinerary, From Mucha to Florio, traces that movement between Hotel de la Ville in Rome and Villa Igiea in Palermo, two different cities, two glorious expressions of the same artistic impulse.
