The Brown's Season

London is host to a remarkable collection of cultural and sporting events over the summer, and Brown’s Hotel opens up this world for its guests. Taking its name from the Latin aestivālis for ‘of or belonging to summer’, the Estival season is a combination of the great occasions – Chelsea Flower Show, Ascot races, and Henley Royal Regatta.

At the centre of it all, on Mayfair’s Dover Street, the hotel has long served as the place from which to revel in the joys of The Season. Over the centuries, its insider status has evolved for the modern day guest. From a courtside experience at the tennis to the joint pleasures of town and country, art and opera, our concierge team is here to help create your perfect guide to the summer.

London is host to a remarkable collection of cultural and sporting events over the summer, and Brown’s Hotel opens up this world for its guests. Taking its name from the Latin aestivālis for ‘of or belonging to summer’, the Estival season is a combination of the great occasions – Chelsea Flower Show, Ascot races, and Henley Royal Regatta.

At the centre of it all, on Mayfair’s Dover Street, the hotel has long served as the place from which to revel in the joys of The Season. Over the centuries, its insider status has evolved for the modern day guest. From a courtside experience at the tennis to the joint pleasures of town and country, art and opera, our concierge team is here to help create your perfect guide to the summer.

Victorian-era guests arriving at Brown's Hotel London by horse and carriage during the London Season, circa 1890s

The Season History

Traditionally held from spring to mid-summer, The Season coincided with Parliament in session and families left their country estates to travel up to town. What began as a political necessity gradually evolved into a social ritual. During The Season, elite society attended a tightly choreographed calendar of occasions, including court presentations, balls, dinners, horse racing, and garden parties.

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Descended from a centuries-old tradition, The Season remains an important fixture in the British social calendar. And Brown’s Hotel, presiding over the comings and goings of Dover Street since 1832, sits at the heart of it. A short walk from Piccadilly, closer still to the clubs of St James's, it continues to be the perfect location – now, as it was then – for exploring Mayfair and the most British events.

The Lawn

The Garden

The Stage

The Gallery

Located in heart of London's fashionable Mayfair district, Browns Hotel is an iconic luxury hotel where history meets 21st-century sophistication.

Located in heart of London's fashionable Mayfair district, Browns Hotel is an iconic luxury hotel where history meets 21st-century sophistication.


1. Personal Data



2. Events Details



3. Past Events

Have you held event with us before?*


Located in heart of London's fashionable Mayfair district, Browns Hotel is an iconic luxury hotel where history meets 21st-century sophistication.


1. Personal Data



2. Events Details

Do you need accomodation for all or some of your guests?*



3. Past Events

Have you held event with us before?*