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Our History

1911: Rocco Forte Snr moved from Mortale (now called Monforte) in Italy to Scotland, where he opened the Savoy Café in Alloa. He developed several other cafés before deciding to move to Weston-super-Mare. He opened a marbled emporium here with two cousins. It was an all-day operation, selling the best ice creams, light snacks and coffees.

1929: Charles Forte followed in his father’s footsteps. At the age of 21, he managed a Venetian lounge in Brighton for his cousin. Within 12 months he had turned it into a profit-making outlet.

1934: Charles then set up his first milk bar on Regents Street in London at the age of 26.

This was only the beginning of Lord Charles Forte’s empire. The Forte Group grew to over 1,000 restaurants, 500 hotels and catered for 24 airports.

1992: Rocco Forte also followed in his father’s footsteps, taking over Forte Group Plc.

1996: Just months after the takeover, Rocco Forte identified a gap in the high-end hotel market with his sister, Olga Polizzi. They developed a new luxury hotel group together. This was initially known as RF Hotels. It later became Rocco Forte Collection, and today is known as Rocco Forte Hotels.

  • February 1997: We opened The Balmoral in Edinburgh

  • December 1997: We acquired Hotel Savoy in Florence

  • January 1999: Hotel Astoria in St Petersburg was added to the collection

  • January 2000: We acquired Hotel Amigo in Brussels

  • April 2000: We acquired Hotel de Russie in Rome

  • July 2003: We acquired Brown’s hotel in London

  • March 2006: Villa Kennedy in Frankfurt was added to the collection

  • October 2006: We opened Hotel de Rome in Berlin

  • October 2007: We opened The Charles Hotel in Munich

  • July 2009: Verdura Resort in Sicily was the latest addition to the group

  • June 2015: Plans are announced for a hotel in Shanghai, The Westbund, due to open in spring 2020

  • September 2016: We acquired Hotel De La Ville in Rome, our second hotel in the city, which opens to guests in May 2019

  • September 2018: We announced a new resort in Puglia, Masseria Torre Maizza

  • October 2018: We announced two more properties in Italy, Villa Igiea in Palermo (opening 2020) and Rocco Forte House in Rome

  • May 2019: We opened Masseria Torre Maizza in Puglia

  • May 2019: We opened Hotel de la Ville in Rome

  • October 2019: We opened Rocco Forte House on the Piazza di Spagna in Rome

Today, over 100 years after our inception, we’re still a growing, family-run company. Sir Rocco, his sister Olga Polizzi, as well as his three children, Lydia, Irene and Charles, are all working in the company. We currently have 11 hotels, one Rocco Forte House and two resorts, with two new hotels launching in 2020. Our hotels are landmarks right at the very heart of the city, except for our resorts, which are suitably remote. They’re a part of each location’s landscape. They’re colourful, characterful buildings with interiors that resonate with the local culture.